SIGNIFICADOS SOCIOSSEMIÓTICOS DE ANÚNCIOS PUBLICITÁRIOS: UMA LEITURA SOB A ÓTICA DA GRAMÁTICA DO DESIGN VISUAL

نویسندگان

چکیده

This paper aims to analyze, in a multimodal perspective, advertisements order understand the contributions of Grammar Visual Design for construction skills and formation critical reflexive reader writer at school. For this, this study is mainly based on postulations ofHalliday Matthiessen (2004) Kress van Leeuwen (2006[1996]). In context, work presents itself qualitative exploratory character basic nature, being corpusformed by six famous brands national circulation, highlighting digital images that broadcast web.

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ژورنال

عنوان ژورنال: EntreLetras

سال: 2022

ISSN: ['2179-3948', '2178-9479']

DOI: https://doi.org/10.20873/uft2179-3948.2022v13n1p370-395